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Research papers

Strategic implications of product and country images

As international trade grows and consumer are faced with an increasing proliferation of foreign brands in their domestic markets, they increasingly use country of origin cues as an aid in evaluating products. At the same time, producers needing to...

Catalogue: ESOMAR Congress 1988
Authors: Nicolas Papadopoulos, Judith Marshall, Louise A. Heslop
September 1, 1988
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Citation

Papadopoulos, Marshall and Heslop (1988a, September 01). Strategic implications of product and country images. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/strategic-implications-of-product-and-country-images


Research papers

A cross-national view of consumer predispositions toward products from foreign countries

This paper discusses aspects of the "country-of-origin", or "made in", concept. This refers to the notation included on the labels of products that are sold in countries different than their country of manufacture. Although this is a legal...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Nicolas Papadopoulos, Louise A. Heslop, Françoise Graby, George Avlonitis
June 15, 1986
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Citation

Papadopoulos, Heslop, Graby and Avlonitis (1986a, June 15). A cross-national view of consumer predispositions toward products from foreign countries . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-cross-national-view-of-consumer-predispositions-toward-products-from-foreign-countries-


Research papers

Extending the geographic scope of research to Eastern European shortage economies

The objective of this paper is to study the nature of the marketing research task in Eastern European countries. The need for this type of analysis steins from the fact that most research procedures, whether for domestic or for international...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Authors: Jozsef Berács, Nicolas Papadopoulos
June 15, 1985
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Citation

Berács and Papadopoulos (1985a, June 15). Extending the geographic scope of research to Eastern European shortage economies. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/extending-the-geographic-scope-of-research-to-eastern-european-shortage-economies


Research papers

Assessing new product opportunities in international markets

This paper reviews some methods for assessing foreign product opportunities and presents a sample case (introducing a North American beer in Europe) of international market choice. The paper shows that by following a methodological approach the firm...

Catalogue: Seminar 1983: New Product Development
Author: Nicolas Papadopoulos
November 2, 1983
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Citation

Papadopoulos, N. (1983a, November 02). Assessing new product opportunities in international markets . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/assessing-new-product-opportunities-in-international-markets-


Research papers

Strategic marketing in times of shortages

This paper suggests a model for strategic marketing planning in times of shortages, and outlines the information requirements that are necessary as input to the model. This paper is based on the available literature, as well as on an exhaustive study...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Nicolas Papadopoulos
June 15, 1982
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Citation

Papadopoulos, N. (1982a, June 15). Strategic marketing in times of shortages . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/strategic-marketing-in-times-of-shortages-